Gensler... Redefining Retail

Gensler is one of the top design firms in the world and they definitely deserve that title with their innovative, functional, and beautiful design solutions!  As I have said before, I love retail designs and I love how Gensler designs for retail companies.  

Above is a picture of a mall that was done in Roseville, California by Gensler.  Not only did they create an amazing space with eye catching fixtures, cool ceiling treatments and integration of natural daylight, but they were able to renovate this mall in different phases which kept the mall up and running during the whole renovation.  Designing is not just about making beautiful and functional spaces but also being an advocate for the client.  I'm sure when they were bidding for this job and said they can do the renovation all while keeping the mall running was a HUGE selling point to the client.  They had the bottom line in mind and therefore saved their client from losing a lot of profit that they may have lost otherwise during a renovation.

This is an image of a mall also design by Gensler in Kuwait.  This mall has an AMAZING setting.  Having the completely transparent ceiling and intimate clusters of nature is so aesthetically pleasing to the human eye and plays on our innate tendency to be drawn to nature. (BIOPHILIA!)  Not only does the natural day light and integration of plants improve its aesthetics but is also known for encouraging positive emotions and over all sense of well being; who wouldn't want to be happy and in a great mood while shopping!?  This setting makes it feel like you're shopping inside without the uncomfortably of certain weather conditions.  You'll notice that the store fronts are even playing on the theme of being outdoors, as they mimic what an outdoor mall store would look like from the exterior.  GENIUS!

Both of these are designed to a 'T' and incorporate aspects that will keep people in the space longer.  This is an important goal to achieve in a retail environment considering you want people to spend as much time and money possible!  Love these retail designs and love Gensler!